Alicante Getting Ready with Liebherr, Eurosport & Now Tickets Available

The International Table Tennis Federation (ITTF) and European Table Tennis Union (ETTU) are delighted to announce that Liebherr will be the title sponsor of the 2018 ITTF-European Championships to be held in Alicante (Spain) from 18th to 23rd September 2018


ITTF President Thomas WEIKERT expressed “With a Strategic Plan in place to outline ITTF’s priorities, the ITTF can now focus more into supporting our Continental partners, National Associations and local partners to deliver high quality events. I am delighted with the progress being made by the joint efforts of ITTF, ETTU and the Local Organising Committee in Alicante. And to have Liebherr as title sponsor is fantastic news for World and European table tennis. Liebherr is part of the global table tennis family, and it is a pleasure to continue our long-term partnership. We are looking forward to Alicante, the increased coverage on Eurosport, and to crown our 2018 European Table Tennis Champions.”


Ronald KRAMER, President of the ETTU, said “It is fantastic news for European table tennis that one of the world’s longest serving table tennis sponsors is continuing to support the European Championships. The Liebherr team do a great deal for table tennis, and we look forward to working together again to create a wonderful event in Alicante where the Local Organising Committee is making great progress.”


Bernhard KÖSLER, responsible for the sponsoring activities at Liebherr, added “Liebherr is very pleased to be the title sponsor once again of the European Championships. It is an event that we have supported for many years. Europe is a key market for Liebherr. We sell the majority of our high quality domestic appliances in Europe, and many construction clients purchase our earth moving machines, other products and professional services. We are looking forward to the exciting table tennis action, as well as the activity and engagement planned with the ITTF and ETTU marketing teams to promote the Liebherr brand worldwide.”


“Since bringing rights back in-house in 2017, we have ramped up our focus on promoting table tennis far and wide. It has been great working with Eurosport over the last 6 months both at a strategic level to maximise our partnership, but also to ensure effective implementation for table tennis action to be well presented in 71 countries across Europe,” commented Jonny COWAN, ITTF-European Marketing Manager. “Over 5 million viewers tuned in to the European Championships in 2017, and now with more marketing and promotion, and an increased broadcast schedule including more live coverage, we look forward to more fans enjoying the top-class action.”


Fans can now secure their tickets to the Liebherr 2018 ITTF-European Table Tennis Championships here, while fans around Europe who are unable to make the journey to sunny Alicante in September can also watch the action live in the comfort of their own home. Under a worldwide agreement with ITTF, Eurosport will be covering more matches at a European Championships than ever before, with more live coverage on Eurosport 1 and 2. Broadcast schedule can be found here

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